Woman in Media

The media in Bangladesh are still conquered by male. Men occupy positions, and at all levels. Yet a recent trend of more women making a career out of journalism also indicates that the profession requires a serious gender balance in the age of information revolution. What is particularly encouraging is that they are proving their worth in this challenging profession. Although media organizations are increasingly opening up to them, an ideal gender balance is yet to be reached.

Backwardness of women in journalism, both print and electronic, is commonly ascribed to lack of security. Despite strong soliciting on the need of gender empowerment in media, print media still falls behind while electronic media evolve with a difference. In electronic media, woman are using actually for branding in a sense. They are not in higher level post.

Health communication

Health communication is the method by which health messages are communicated from experts in the medical and public health fields to the people who can be helped by these messages. Health communication is concerned with “the powerful roles performed by human and mediated communication in health care delivery and health promotions”. Clear communication is essential to successful public health practice at every level of the ecological model; intrapersonal, interpersonal, group, organizational, and societal. At each level there are a variety of communication channels which must be considered, from face-to-face to mass communications. The social contexts in which health communications occur are also widely varied and can include homes, schools, doctor’s offices, and workplaces.

The 4ps of Social Marketing

For example
• Product: new HIV testing kit; released by a credible research agency
• Price: free for trial use
• Place: widely and evenly distributed throughout states using state and local health departments
Promotion: national media publicizes to public; journals inform medical community

Social Marketing

Social marketing is a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviors that benefit society (public health, safety, the environment and communities) as well as the target audience. Philip Kotler, Nancy Lee and Michael Rothschild (2006). In short, it isa methodology for creating behavior change.

The Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. But in social marketing the main objective is not all the time a product, but also promoting a new thought process, may be some time backed by some physical product issues. But obviously it has to be for any greater good of the society.

8 points of social marketing

Ø Clear focus on behavior and achieving specific behavioral goals

Ø Centered on understanding the customer using a variety of customer and market research

Ø Is theory-based and informed

Ø Is 'insight' driven

Ø Uses 'exchange' concept and analysis

Ø Uses 'competition' concept and analysis

Ø Has a more developed 'segmentation' approach (going beyond basic targeting)

Ø Utilizes an 'intervention mix' or 'marketing mix' (rather than relying on single methods)

Edutainment: Education through Entertainment

The Edutainment is a form of entertainment designed to educate as well as to amuse. Edutainment typically seeks to instruct or socialize its audience by embedding lessons in some familiar form of entertainment: television programs, computer and video games, films, music, websites, multimedia software, etc. Examples might be guided nature tours that entertain while educating participants on animal life and habitats, or a video game that teaches children conflict resolution skills.This is one of most used and popular way of conveying information to the mass audience. More specifically it’s the easiest way to reach people's mind to establish the message to be perceived in more active form.

Meena : A animation film based on gender discrimination & education, backed by UNICEF.
Goals : create awareness about Gender Discrimination, Early Marriage, Women Education, Women Empowerment.

Behavior Change Communication (BCC)

Behavior change communication is a process of development communication to change positive behaviors which are suitable to the target audience. On the other hand BCC refers to provide supportive environment to enable people to commence and sustain the behavior.Two types of behavioral theories are important for BCC program, theories of behavioral prediction and theories of behavior change. Predictive theories address why people change behavior. They identify what prompts people to perform (or not perform) a health-related behavior. In contrast, behavior change theories explain how people change behavior. They describe the “stages” that individuals may go through as they change their behavior.

The common roles of BCC:

• Increase knowledge level
• Encourage Community Dialogue
• Reduce discrimination
• Create demand for information and services
• Promote services for prevention, care and support
• Improve skills and sense of self-efficiency
Actually the behavior change communication is an development communication approach pity much similar to Media Advocacy or Social marketing but the variation is in this process is about the main objective here is to bring individual level change in thought process. This individual level change which will effect largely on the mass if behavior change communication gets successful in action.