The P-Process

The p-process is a pre-designed model for the development communication.
It is actually a framework guide for the communication professionals to make a proper communication for sustainable development for the selected people.
Different Steps of the P-Process:
1. Analysis
2. Strategic design
3. Development and testing
4. Implement and Monitoring
5. Evaluating and re-planning
1. Analysis:
It is the first step of p-process for the effective development communication programs. This step does not take long time to analyze but sometimes it varies.
Example- In 1992 assessment of journalists' needs involved in-depth interviews with key editors, reporters, and family planning public information officers and focus-group discussions with rural journalists. The assessment found that journalists were interested in family planning and population issues and thought them important but had limited access to information sources and assistance in covering these topics.
2. Strategic Design:
"S.M.A.R.T" can be extended - Specific, Measurable, Appropriate, Realistic and Time-bound. It is used to control & develop a program loom, position, determining the channels, and to draw up an Implementation plan, to develop a Monitoring and Evaluation Plan.
3. Development and Testing: Development and Testing directed to develop concepts, messages, materials and participatory processes. This step is guided by the previous 2 steps. It is the lengthy process requires checking Development Tests, Improvisation, and Retests.

4. Implementation and Monitoring:
It monitors the outputs or the result of the action has been taken. It also maximizes participation, flexibility and training.
Evaluation and Re-planning: In this step the professional have to evaluate or measure the result of the previous program, how much did it achieved its goal or not, and then take initiative for Replanting the whole program.
This is how the p-process works.