A Media Advocacy Guideline ::: Hand Wash Program

Identifying the Issue The rural people and urban under-privileged class people of our country are seriously facing health threat from water contaminated diseases and infections like diarrhea, dysentery, cholera, skin irruption, and hook worm. Though they drink safe drinking water, but they are not safe from the disease threat. Identifying the Policy Solution The mass I have said about in the previous section have common phenomena, they are not aware about washing their hands before taking meals or after using the toilet, which results this sort of infection or infective diseases through the germs contained dirty hands. Identifying the Primary Audience In our case the first level audience will be the local government authority and local health department officials who can play a vital role to inform and educate the targeted mass if motivated properly. Here we have chosen them as they have directly involvement regarding the topic we have planned about. Identifying the Secondary Intended Audience The political leaders, Religious and intellectual opinion leaders whose word have a big influence on the target community can play a important role as the secondary intended audience in our case. Research about the Policy to be adopted or not A prior research about the issue has to be done before whether it will work on our focused issue or not. Is more or less like designing a prototype before the commercial production of any new innovation. Research the audience is notified about the issue or not It is very important to know about whether the targeted audience is prior-informed about the issue or not. If yes, then why they are not aware about it. To get the information its necessary to conduct a survey to gather the information from them. Review Data to show the targeted mass To make the people aware about hand-wash program it’s highly recommended to show some real life examples in front of them about its impact on daily life health. And for that reason it’s also necessary to go through a study that if the proposed example is viable for the audience or not. Which Media to choose In this case we have to understand that in which media the targeted audience has the access most. For example in case of our targeted audience Newspaper Editorials, Satellite TV Bulletins or Awareness E-Mails will not work out when radio announcement or BTV Public Service Announcement might work more effectively. Choose the best way to deal with Media Getting rich knowledge of communication skills to make the media work more powerfully to work for achieving our goal. This process also defines how effectively I can deal with the media to make my issue more attracted to the audience as well as the media representatives.