Wednesday, May 27, 2009

Introduction to Development Communication. (Definition )

At the very beginning of the class, we all understood that the class will not be very hard.
we can learn more interesting things from the course.In our first class we had a little bit introduction to development communication & Media advocacy.

Development Communication (Definition):- It can be simply define, when communication is used to promote social development. Systematically applying the processes, strategies, and principles of communication to bring out positive social changes called development communication. The term "Development Communication" was first coined in 1972 by Nora C. Quebral, who defines the field as

"the art and science of human communication linked to a society's planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential".

During the period of world war II, the term “Development Communication” was first introduced.